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Broadcaster Press 03
May 1, 2012 www.broadcasteronline.com
One in a VerMillion
Meet Jerad Higman
By David Lias
david.lias@plaintalk.net
There is always
something new on the
horizon that he is aiming
for, and the Vermillion
community is the main
beneficiary of that vision.
It’s no surprise, then,
that Jerad was honored
with the 2012 VCDC
Community Leader Award
at the Annual Vermillion
Area Chamber &
Community Awards
Banquet held March 20.
Except to Jerad, that is,
who never expected to be
called up to the podium to
receive an award during
the banquet.
“This is quite a surprise;
I wasn’t expecting this,” he
told the banquet crowd,
before expressing thanks to
his wife and family and
sharing his heartfelt
appreciation to local
community leaders who
have strived to make
Vermillion a good place to
live and to do business.
Jerad, the president and
CEO of Masaba Mining
Equipment, and his staff
have used a resolute
perseverance to create a
Vermillion success story.
Since Masaba located in
Vermillion in 2005, it has
undergone an expansion of
its manufacturing plant
here, and also opened a
manufacturing center in
Canada to meet the
growing demand for its
products.
Masaba’s story is still
being written, as Jerad
oversees a 50,000 square
foot addition to the plant
this spring that houses the
manufacturer’s
sandblasting and painting
chamber.
“I’ve got the easy job; I
come up with crazy ideas
and just keep plugging
away here,” he said. “My
wife and my team …
they’re the ones that have
to try to keep me under
control.”
That’s no easy task.
As a former VCDC
board member, he was
instrumental in starting the
Vermillion NOW
campaign which has
resulted in job growth and
capital investment in
Vermillion. As a lead
investor, he continues his
involvement in Vermillion
NOW by serving as a
member of the Advisory
Governance Council, and
as the lead business
sponsor for the newly
created Welding Boot
Camp.
His many contributions
to the community are often
made without fanfare or
recognition.
There have been
multiple youth baseball
and softball team
sponsorships through the
years, and he contributed
several thousand dollars to
start the youth football
program in Vermillion.
Jerad donated steel
structures for a new batting
cage, scoreboard, and for
safety nets for Vermillion’s
baseball fields, and for the
new scoreboard at the
Youth Soccer Facility.
He has been a main
sponsor for Ribs, Rods and
Rock’n Roll as well as
providing the custom
trophies coveted by
participants.
Jerad also provides
assistance to the University
of South Dakota by
contributing to the athletic
fund, providing facility
tours, and producing steel
graphics for custom Coyote
Jerad Higman (left) is presented the 2012 VCDC Community Leader Award by Alan Fritch,
VCDC board treasurer, at the Annual Vermillion Area Chamber & Community Awards
Banquet held earlier this spring.
(Photo by David Lias)
logos.
He is single-handedly
changing the face of
downtown Vermillion and
has added $6 million to the
local tax base since 2005
through plant expansion
and multiple downtown
renovations, including the
RED Steakhouse, Ava
Morgan, and multiple
rental properties.
That financial
investment, in turn, has
created new jobs in the
Vermillion community.
Jerad employs 181 people
at Masaba Mining
Equipment, 42 at RED
Steakhouse and six at Ava
Morgan. He is the
community’s largest private
employer in terms of
payroll at approximately $7
million annually.
“I really love this town,
and I want to see it grow,
and I guess that’s the main
reason I do what I do every
day,” Jerad said. “I’m
extremely blessed; we have
a phenomenal team out at
Masaba and at RED
Steakhouse.
“This town is pretty
special,” he added. “If we
don’t believe in it, who else
is going to? If we don’t
invest in it, who else is
going to?”
The generations of
people who have worked
hard to make sure
Vermillion continues to
prosper, Higman said,
“have made this
community a better place –
not only for us, but also for
our kids and everyone else
who lives here.”
SESQUICENTENNIAL HIGHLIGHTS
Classifieds Work
624-4429
Don’s Dust
Control
• Horse Arenas
• Private Drives
• Unpaved Roads
• Elevator Access
• Free Estimates
605-384-3201
Cell: 605-491-2133
By Cleo Erickson
Excerpts from the Plain Talk
1975
Kathy Ludeman and
Rick Isaacson were
crowned Homecoming
King and Queen.
Because of an
increased number of
complaints from all areas
of the city, the City Council
PRECISION
PAINTING
A17407
requested the Police
Department to increase the
enforcement of traffic
violations. After August 21
the Police Depart step up
their use of radar to
enforce speeding, reckless
driving, careless driving,
and exhibition driving
regulations. During the
first nine months of 1974,
408 traffic citations were
INTERIOR • EXTERIOR
COMMERCIAL • RESIDENTIAL
Quality Workmanship,
Reasonable Rates
Since 1983
CLINT TUCKER • 624-4621
issued, this compares to
272 for the first nine
months of this year.
The Vermillion Police
Department does not
operate on a quota system
for traffic violations. They
are however, running two
radar units at all times of
the day and night. At any
given time one or both of
the units are in use. The
Police are also using an
unmarked car to check for
speeding and other traffic
violations in school zones.
The fine given to those who
violate speed limits is set at
$2.00 per mile per hour
over the speed limit. The
police will stop those going
up to five miles per hour
over the speed limit and
warn them. Tickets will be
issued to all those going six
miles per hour over the
speed limit. Fine revenues
go into the City General
Fund. Tickets are also
being issued to drivers who
do not stop for pedestrians
in the crosswalks.
The Vermillion
Chamber of Commerce will
give away $1,500.00 for
their Christmas Retail
Promotion. The money
will be given in five
• WANTED •
Old Vehicles • Farm Machinery • Scrap Iron
PAYING TOP DOLLAR
OIF/OEF VETERANS AND SOLDIERS
NEEDED FOR RESEARCH
“Neural and Behavioral Correlates of PTSD
and Alcohol Use”
Call
402- 841-1060
For Price
If you have been deployed to Iraq or Afghanistan, are right-handed, and are between
the ages of 18 and 45, and are not currently pregnant, you are being invited to
participate in a research project about past experiences with stress and current
behaviors. This study is being conducted by Drs. Gina Forster, Jeffrey Simons and
Raluca Gaher at The University of South Dakota.
Participation in this study involves completing an interview and questionnaire with a
research team member, which should take 3 hours or less. Your participation in this
study is completely voluntary and your responses will be confidential.
You will be given $100 for completing the initial interview and eligible participants
will be invited to participate in a second study using magnetic resonance imaging
(MRI) in which you will receive $300. If you are active duty military, you will only be
compensated for research participation if you are off duty.
If you are interested in this study, please contact Dawne Olson at 605-677-5170 or
neurostudies@usd.edu for more information.
OAKWOOD APARTMENTS
• AFFORDABLE RENT
ADJUSTMENT FOR YOUR INCOME
• LARGE 2 AND 3 BEDROOM RENTAL UNITS
• STOVE, REFRIGERATOR & AIR CONDITIONING
• OFF-STREET PARKING AND PLUG-INS
• UTILITIES INCLUDED
• ON-SITE COIN LAUNDRY
• PLAYGROUND EQUIPMENT & SAND BOX
• 3 BLOCKS FROM CAMPUS
drawings to be held
between Thanksgiving and
Christmas. The first four
weeks winning names will
be announced at 8:15 over
KVRF radio. The winners
have three minutes to
identify themselves to the
store manager and the store
will call the Chamber
Office. If the first name
called does not claim the
money a second name will
be announced. The second
name will also have three
minutes to claim their
prize. If no one claims the
prize after 5 names are
drawn the prize will be
held over for the final
drawing on December
23rd.
Snow removal efforts
have been hampered by
parked vehicles after the
big snow storm. Many cars
were stalled in the middle
of the streets. When
people are told snow is
coming, they should get
their cars off the street.
This would be a great help
to the street crew that is
trying hard to get the
streets cleared.
Residents of
Vermillion will see a raise
of approximately 8% for
their electricity next year.
The raise in electric rates
will be necessary to enable
Vermillion to pay its share
of costs to the Missouri
Basin Municipal group of
cities.
Snow removal costs
attributed to the November
19 and 20th snow storm
already total $5,971.92.
Continuing snow and ice
removal from the streets
are adding to that figure.
CALL NIKKI OR DAVE
(605) 624-9557
END 1975