10 Broadcaster Press n OIAV From Page 02 “We have several presses in the back but mostly we are using copies now. We used to develop all of our negatives in a tray, and now that’s gone.” Aside from their expertise in specialized equipment, Pressing Matters also focuses on the end product the consumer receives. “You have to talk to the person and find out what they want,” Paulette Wipf said. “It’s not about what we want, but what the customer wants.” Just as technology has changed the printing business, it has changed how interaction happens with customers as well. “You do a lot more emails back and forth now,” Paulette Wipf said. “With a visual so they can see it.” “It’s changed because now instead of describing how something looks, we can actually show them.” Lindy Wipf added. Pressing Matters provides unique services to Vermillion. The first to offer recycled paper products and a host of other services such as walk-in copy service, inhouse banner and sign service, color copies, direct mail and wide format printing. For the Wipfs, it goes beyond just products and services, it’s about personalization. One of the original Dakota Dome logos was Paulette’s creation. “I think the most important thing with logos is connecting with the person,” Paulette Wipf said. “You have to find out what they like, you have to realize their vision- not just your own.” Pressing Matters is mostly a business to business operation, with some walk-in interest as well. Sara Bye, local Farmers Insurance agent and fellow downtown business owner had nothing but good things to say about working with Pressing Matters. “They printed me two window signs.” Bye said. Their printing services were also a Pressing Matters amenity Bye has used. When asked if she recommends them her reply was simple and strong. “Yes. Definitely.” Bye said. Freddy Balleweg has also used Pressing Matter’s services. He was enthusiastic about their capabilities. “They do awesome work,” Balleweg said. “They’re also very likeable people.” And while all these years the Wipfs have been helping businesses and individuals reach their advertising and print goals, they have gained November 11, 2014 www.broadcasteronline.com some emotional benefits as well. “It’s about helping someone else,” Lindy Wipf said. “It’s about the contribution to the community.” Being a locally owned small business has given the Wipfs an insight to Vermillion. “The kids are the best part,” Paulette Wipf said. “We get to see them grow up.” Pressing Matters has taken part in community driven projects such as Coyoteopoly and the time capsule and centennial materials. They have also helped volunteer groups and non-profit organizations with their printing needs and have been involved in the Downtown Vermillion Action Team. “It’s a group of business owners who are dedicated to the downtown business scene,” Paulette Wipf said. “It’s all volunteers with a revolving membership.” Being part of downtown local business is representative of the kind of attitude the Wipfs have at Pressing Matters. “If a customer has an issue, you can talk to the owner in a downtown business and resolve that issue right away,” Lindy Wipf said. “Not so much elsewhere.” At the end of the day, Pressing Matters likes to stress the value to provide to Vermillion. 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All MS relapse therapy decisions should be made under the guidance of your healthcare professional. ©2014 Questcor Pharmaceuticals, Inc. PM-01-01-0482(4) 10/14 The City of Vermillion will be holding a public meeting Vermillion at the Kozak Meeting Room in the Edith B. Siegrist Vermillion Public Library Vermillion Library on November 13th at 7:00 p.m. November p.m. to discuss several proposed alternatives for improvements improvements at the intersection between Main Street and Center/Court Streets. During the meeting the City will present the alternatives and then have time for public input. Contact the City at 677-7050 with any questions any regarding the meeting.