Broadcaster Press 7 March 15, 2016 www.broadcasteronline.com Ag Data Transparency Tool Will Help Farmers Make Sense Of 'Big Data' Contracts HURON – Farm Bureau is part of a coalition that has developed a tool designed to help farmers understand how their data, gathered from precision agriculture technologies, will be used. The Ag Data Transparency Evaluator was created to help farmers understand where their data is going, who has access to it and who has control over it. Scott VanderWal is the third generation on his family's farm north of Volga, S.D. As a producer he welcomes this new way to untangle some of the confusion about "big data," and as a leader in Farm Bureau he says he's glad to see the organization taking action on this important issue. "Any time we use precision ag technology, there's an abundance of data produced about our fields, our equipment, our crops and even our specific yields. Where does that data go, and who has access to it? These are questions we need to be asking," said VanderWal, who serves as President of the South Dakota Farm Bureau and in January was elected Vice President of the American Farm Bureau Federation. The Ag Data Transparency Evaluator requires participating ag technology providers to answer 10 key questions about their technology products' use and control of farmer data. A third-party administrator then reviews the answers and determines whether the products meet the standards of transparency set by the Privacy and Security Principles for Farm Data, an agreement reached in 2014 by ag groups and ag tech providers. Products that meet these standards will receive the "Ag Data Transparent" seal to be displayed on promotional materials and product pages. Additionally, farmers can visit the website, www. fb.org/agdatatransparent, to view and compare all the products and services that have voluntarily undergone the evaluation. Some of the questions addressed by this tool include: What categories of data are collected from the farmer? Will the technology provider obtain the farmer's consent before providing other companies access to the data? Will the technology provider notify the farmer if a breach of data security occurs that causes disclosure of the data to an outside party? "All these new ag technologies bring tremendous benefits, but it's important to keep a sharp eye on matters of security and privacy when so much specific data is produced from our acres. This new evaluator tool is going to be very helpful as we try to decipher which tech products pass muster on who owns our data, how it's used and whether it's shared," VanderWal added. The coalition behind this Ag Data Transparency Evaluator includes both farmerled industry organization and ag technology providers. The list of collaborators can be seen at www.fb.org/agdatatransparent. The Ag Data Transparency Evaluator is non-profit corporation governed by a board of directors from the participating organizations. The corporate bylaws require that all actions be approved by the farmer-led organizations, making the evaluator truly a farmer-driven initiative not controlled by the ag technology providers whose products are reviewed. ' 3 HDGOLQHV Classified Ads: Friday at Noon Display Ads: Friday at 11AM SCHOOL LUNCH MENU’S Menus listed below are for March 16 - March 22. Menus are subject to change without notice. Vermillion Schools Breakfast Available everyday: Breakfast entrée or choice of cereals with toast. Fruit or Fruit Juice, Milk choices Wednesday – A. Yogurt with Goldfish Grahams, B. Cereal Choices and Toast, Apple Wedges, Juice Choices, Milk Choices Thursday – A. Egg and Cheese Biscuit, B. Cereal Choices and Toast, Applesauce, Juice Choices, Milk Choices Friday – A. Fresh Baked Cinnamon Roll, B. 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