6
06 Broadcaster Press
November 27, 2012 www.broadcasteronline.com
AAA offers
‘Tipsy Tow’ for
Thanksgiving
Frank Warren shares secrets at
PostSecret event in Vermillion
By Travis Gulbrandson
travis.gulbrandson@plainta
lk.net
Everybody has a secret.
Frank Warren found
this out when he started
PostSecret, a project that
allows strangers to
anonymously design a
postcard that tells a secret
about themselves, which
Warren then posts on his
Web site, PostSecret.com
In eight years, Warren
has received a half
million postcards, and his
Web site averages 7
million visitors per
month.
“We all have secrets,
and every day I think we
make a choice about what
we do with our secrets,
whether we box them up
and bury them inside of
us and forget about them,
or bring them out into
the light and share them
with the people we trust,”
he said.
Warren discussed his
project on a visit to the
University of South
Dakota on Wednesday,
Nov. 14.
During the program,
he discussed how
PostSecret began, showed
some of his favorite
postcards and gave the
audience a chance to
share some of their own
secrets.
The secrets Warren
receives range from
lighthearted to deeply
serious and arrive each
day in his mailbox or his
e-mail inbox.
One that he shared last
week came from an
airport baggage handler.
It read, “You called me an
idiot, so I sent your bags
to the wrong destination.
Whoops! I guess you were
right!”
Another wasn’t a card,
but an e-mail telling
Warren that its sender
had made a card, but the
finished product had
made them feel horrible,
so they tore it up and
decided no longer to be
the person who carries
that secret.
“I love that story,”
Warren said. “I love how
it shows the
transformative power
that secrets have over us,
but also how it
demonstrates that
sometimes when we think
we’re keeping a secret,
that secret is actually
keep us. And it can
undermine your
relationships with other
people. It could be
blocking us from being
who we truly are in ways
we can’t see or identify
until we face that part of
ourselves that we’re
hiding.”
Warren began
PostSecret in November
2004, when he printed up
3,000 postcards and
drove through
Washington, D.C.,
handing them out to
strangers.
While he concedes the
idea sounds crazy, it
wasn’t long before he
knew he had hit on
something.
“That first week, I had
maybe 100 visitors to the
PostSecret Web site, the
next week 1,000, the next
week 10,000, and soon
the idea began spreading
virally across the country
and around the world,”
he said.
Since 2004, Warren has
released five books filled
with PostSecret cards and
raised hundreds of
thousands of dollars for
the National Suicide
Hotline through his Web
site.
After the project
caught on, Warren said
he “realized that I had
accidentally tapped into
something that had been
there the whole time,
something full of mystery
and wonder that I still
don’t fully understand to
this day.”
One secret he received
three months into the
project reinforces this
idea for him. It is a
simple photograph of a
door with several holes in
it, with the inscription,
“The holes are from when
my mom tried knocking
down my door so she
could continue beating
me.”
“(The day I posted it)
over a million people
visited the Web site, and I
started getting e-mails
from young people …
around the world telling
me their stories, sending
me pictures of their
broken bedroom doors,
one after another,”
Warren said.
There was soon a
column on the Web site
that featured 20 of these
pictures.
Warren said that while
he received some
criticism for posting
these, he also received
messages from people
who had been abused
who said the pictures
helped them understand
they were not alone.
They also helped
Warren understand he
was not alone. He had
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two such doors growing
up, he said.
“For the first time I
realized there are two
kinds of secrets,” he said.
“There are the kinds of
secrets that we keep from
other people, and the
kinds of secrets that we
hide from ourselves.”
Warren said he now
sees his own secret as the
impetus for beginning
the project.
“It was only through
the courage and strength
(others) were showing me
with their secrets that I
was able to uncover a
secret I had buried in my
life years ago,” he said.
There comes a time
when discretion is the
better part of valor.
When that time comes
for those consuming
alcoholic beverages over
the Thanksgiving holiday,
AAA South Dakota hopes
they’ll call the auto club
for a free ride home for
themselves and their
vehicle.
“If you’ve been
drinking, why take a
chance and drive? We are
offering a safe, free
alternative,” said Marilyn
Buskohl, spokeswoman
for AAA South Dakota.
“We know alcohol is
going to be consumed at
holiday parties, whether
at a friend’s or relative’s
house or while out on the
town. When the party’s
over, we just want to
make sure the roads are
as safe as possible for
everybody.”
If you feel unsafe
behind the wheel after
drinking, AAA will give
you and up to one more
person – plus your
vehicle – a free ride home
within a 15-mile radius
of point of pick up in
Sioux Falls, Rapid City,
Mitchell and Yankton.
Tipsy Tow services are
being offered from 6 p.m.
Wednesday, Nov. 21, until
2 a.m. Monday, Nov. 26.
“The number to call is
1-800-222-4357 – which
translates to 1-800-AAAHELP,” said Buskohl.
“Write this number down
and keep it in your car’s
glove box. When you call,
tell the AAA operator, ‘I
need a Tipsy Tow,’ and a
truck will be on its way.”
You do not need to be
a member of AAA to call
for a Tipsy Tow.
Tell them you saw it in
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