11.pdf
Broadcaster Press 11
April 9, 2013 www.broadcasteronline.com
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201 W Cherry • Vermillion, SD • Phone: 624-4429 • www.BroadcasterOnline.com
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1221 Cornell St., Vermillion, SD • 605-624-5642
201 NW 13th St., Ste. 3, Beresford, SD • 800-560-2518
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Since 1934
Whiteclay
beer sales drop
Alcohol is not allowed on
the Pine Ridge Reservation.
Yet, only a few miles away
from Pine Ridge, millions of
cans of beer are sold each
year in Whiteclay, NE – most
of which are illegally
smuggled into the
reservation.
Regular protests have
been held in Whiteclay
because of the amount of
beer sold in its liquor stores
and the unsolved deaths of
two Native Americans in
Whiteclay in 1999. Whiteclay
has a population of 14
people and sold about 4.9
million cans of beer in 2010.
Activists say that the beer
sales in Whiteclay are
contributing to the high rate
of alcoholism on the
poverty-stricken reservation
and have called for closing
the liquor stores in the tiny
Nebraska town that lies just
outside the reservation
boundaries.
The Oglala Sioux Tribe
last year filed a federal
lawsuit that sought $500
million in damages from the
Whiteclay stores, their
distributors and big-name
beer manufacturers. A judge
dismissed the lawsuit, saying
the tribe didn’t have a legal
case.
Efforts to curtail beer
sales through the Nebraska
legislature likewise have
gone nowhere. A bill
introduced this year that
would have increased the
state’s beer excise tax by 5
cents a gallon to help law
enforcement, including
better policing in Whiteclay,
was killed in committee
earlier this month.
Despite these defeats,
there is some signs of
progress. A report by the
Nebraska liquor control
commission showed that
Whiteclay beer sales
continued to fall last year,
with 3.9 million cans of beer
sold. That’s at drop of about
1 million cans of beer since
2010.
Activists have attributed
the decline in beer sales to
increased awareness of
Whiteclay and the efforts of
Pine Ridge residents to
discourage drinking.
It isn’t enough to make
alcohol illegal on the
reservation, attitudes toward
drinking have to change if
progress is to be made to
reduce or eliminate the
damaging effects of excessive
alcohol consumption on the
reservation, where one in
four children are born with
fetal alcohol syndrome or
fetal alcohol spectrum
disorder.
Nearly 4 million cans of
beer sold in one year in one
tiny Nebraska town is still a
lot of beer. But the trend
toward less beer smuggled
into the Pine Ridge
Reservation from Whiteclay
is heading in the right
direction.
– Rapid City Journal,
March 26, 2013
201 W. Cherry St. • Vermillion, SD • 624-4429
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