8
08 Broadcaster Press
From Page 04
they grew up.”
According to
Christopherson, this is one
reason it is important to
keep news coverage local
in a paper such as The
Plain Talk.
“I think it’s really
important that it’s a
community newspaper
and needs to cover
community things,” she
said. “I think it’s doing
more of that now than it
has in the past. I think the
sports things, those are
touched upon. The dance
recitals, the show choir,
things at the high school
and junior high, those
things are covered. Like
events that are going on in
the community. Those
things need to be covered
and they have been. I think
it’s on the right track.”
Willwroth agrees with
these sentiments.
“Prior to your present
editor I wouldn’t say The
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Plain Talk stood a chance
because of the way it was
laid out,” he said. “It looks
more like a newspaper
should now. It’s laid out
better, there are more
pictures, there are more
local stories and the
writing is good.”
According to Willwroth,
some changes made for the
good of a paper are not
always smiled upon.
Willwroth spoke of a
time he removed an
award-winning editor
from The Plain Talk staff.
“I fired him because I
could never find him when
I wanted him,” he said.
“The day I fired him I
found him down at a
restaurant where Burger
King is now playing a
pinball machine in his
pajamas. That did it. I got
ripped open by national
papers from firing this
award-winning editor who
really wasn’t worth a
hoot.”
Working in the news
industry certainly brings
challenges, as Willwroth
pointed out.
“The city manager
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hated me,” he said. “My
theory is 50 percent of the
people love you at all times
and 50 percent of the
people hate you at all
times, and 25 percent
jump weekly.”
Another resident, Cathy
Beard, does not subscribe
but still finds time to
peruse The Plain Talk at
the library.
“In previous years, they
used to print things that I
thought for a small
community were
important to know like the
real estate transactions,”
she said. “I know people
who are searching for
houses feel that seems to
be public information that
should be printed in the
paper that no longer is.”
As Beard pointed out,
the work of a journalist
such as The Plain Talk
writers involves getting out
and about a bit.
“I think a journalist
needs to go down to the
courthouse and find out
facts that are public
knowledge but you have to
do a little footwork to find
but it’s open to the public
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If you're an ambitious and
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We're looking for someone
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Th City Vermill
The City of Verm lion
ty Vermillion
is seeking qu
is seeking qualified
qualified
ACCOUNTANT
applicants to serve as an
applicants to serve as an
pplic nt
ve
Accountant
Accountant.
c nt nt
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POSITION
This position is located
position located
o te
AVAILABLE
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it
ty
in preparing and analyz
in preparing and analyzing
ep
lyzing
yzi
fin i
fi ancial statements fo
financial statements for
te nt fo
al fun
all funds of the City.
funds the City.
u
Cit
ity.
Also a
Also assists in reviewing
assists in reviewing
e vi wi
ie
and processing fin
and processing financial records and reports.
i financial records and rep rts.
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Salary dep
Salary is de ndent on experien and qualifi ations.
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xp
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A bachelor's degree in Accounti g or a related field plus
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ach r's g
chelor
cc un in
n
related field plus
el te
ld
three years experience required.
three years of experience is required.
hr
xp rie c
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Please isi www.vermillion.us/careers fo complete job description an
Please visit www.vermillion.us/careers for a complete jo descripti and
a se
w
illi n s/career
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/c rs
mp te
pl
ription nd
ip i
ap lication instructions.
applicatio instructi ns.
application instructions
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that a reader like myself is
not going to go do that,”
she said. “I’d like a paper
to provide that for me.”
According to Wood, this
is exactly the kind of
opinion The Plain Talk is
committed to taking into
account.
“As we continue to
provide all local stories
focused on what our
readers want we will add
staff to support this
expansion,” Wood said.
“We are committed to
serving this great town and
will continue to help with
the development of
opportunities to make
Vermillion a better place to
live.”
"We are just a small
fraction of the history of
this newspaper, but we do
hope to keep adding more
to it," Dale said. "We
believe some of the issues
we have produced and
some ideas we have
presented are as special to
The Plain Talk’s history as
any. That being said, the
first thing is we really want
to keep developing the
“Teen Gazette”, which has
Advertise in
the
fast
paced
Direct Support Profe
Direct Support Professionals p
provide support to adults with intellectual and
pp
with intellectual and
developmental disabilities. You will provide services for people to live, work, and
developmental disabilities. You will provide services for people to live, work, and
v
play an active role the Vermillion community. Direct Support Professionals
play an active role in the Vermillion community. Direct Support Professionals
e
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are fun, creative, energetic people who inspire people to achieve more.
are fu creative, energetic people who inspire people to achieve more.
un,
We have positions av ilable that fit your schedule including both part-time and
We have positions available that fit your schedule including both part-time and
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full-time positions. For more information visit www. esdac.org.
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Apply person or via email at employment@sesdac.org
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“Building community resources to create person centere life.
“Building community resources to create a person centered life.”
ed e
1314 E. Cherry St. Vermillion, SD (605)-624-4419
Cherry St. Vermillion, SD
NOTE: We could not
interview all of our readers
for this article, but that
does not mean we do not
want to hear your
suggestions on how The
Plain Talk can better serve
this community.
We invite anyone who
wishes to give input to
write a letter to the editor
at Alan.Dale@plaintalk.net
or visit The Plain Talk
office at 201 W. Cherry
Street. More information
can be found at
www.plaintalk.net.
Broadcaster
Classifieds…
ROCK-SOLID
RESULTS!
Broadcaster!
Call 624-4429.
Employment
Opportunities
CNA
Day, evening, and
night shifts
Evening Cook
Full Time
Housekeeping
Assistant
Part-time
Offering
$1,000 new hire
bonus for CNA
Competitive
starting pay
for CNA with
excellent
benefits
Drug-Free Workplace
creativity
are so vital to this process
and I won't forget it...ever.
What people don't realize
is that those sources talk to
us because they've learned
to trust us. You can't abuse
that trust and you must
always give those sources a
chance to rethink a
comment before you run
and try to make a name for
yourself at the expense of
someone who felt
comfortable enough to be
themselves for that brief
moment in your presence.
Never take that for
granted."
201 W. Cherry, Vermillion, SD • 605-624-4429
inspiring
rewarding
shown great promise. If we
can get that to become a
bi-weekly, four-pager, with
ads specific to the section
where we can pay the kids
a bit, that would be ideal.
“We hope to develop
more series that people
seem to enjoy and also
explore some heavier,
maybe not so pleasant
subjects. I feel we could do
even more with our sports
reporting. I hope once we
get a complete staff
together I can really get a
bit more crazy in that
department.”
Dale also wants to
emphasize that a successful
paper comes from
teamwork with the readers,
the advertisers, and
especially the sources. To
make that work, trust
between his staff and
public is the No. 1
component.
"A lot of reporters take
the credit for their stories,”
Dale said. “See, we never
forget how those stories
came about - the sources.
The subjects we interview
and the ones who make
themselves available to us
All qualified applicants
will receive
consideration without
regard to race, color,
religion, sex, national
origin, disability or
protected veteran
status.
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GRAPHIC
The Broadcaster Press/Plain Talk is seeking
an experienced graphic artist professional.
Qualifications: Experience in graphic design,
newspaper layout and knowledge of Adobe
Acrobat, Photoshop, Quark, Multi-Ad Creator
Pro and InDesign. Applicants should be
detail oriented, ability to multi-task and able
to function well in a fast-paced environment.
Full-time Monday-Friday. Medical, dental, and
vision insurance available. Paid time off/
vacation time available after 90 days of
service.
ARTIST
n ART
January 6, 2015 www.broadcasteronline.com
Interested applicants send
cover letter and resume to:
Plain Talk
Attn: Kathy Larson
201 W. Cherry St.
Vermillion, SD 57069
or email
kathy.larson@yankton.net
Broadcaster
Press
201 W. Cherry St., Vermillion, SD
Equal Opportunity Employer
Home of Great Results
since 1934
201 W Cherry St. • Vermillion, SD • Phone: 624-4429 Fax: 624-2696 • BroadcasterOnline.com