8 Broadcaster Press January 5, 2016 www.broadcasteronline.com Peterson Farm Brothers to Headline Young Farmers & Ranchers Winter Conference HURON – Young farmers and ranchers from across the region will have the opportunity to hear all three of the Peterson Farm Brothers as they headline a winter conference sponsored jointly by the South Dakota and Wyoming Farm Bureaus. The event will take place in Deadwood, S.D., on January 22-23, 2016. The Peterson brothersGreg (25), Nathan (22) and Kendal (19)-are the 5th generation on their family's farm in Kansas. They have gained fame from their eight music video parodies that have generated millions of views across the globe, teaching people the facts about modern agriculture in a unique and entertaining way. During their session, the Peterson Farm Brothers will perform some of their parody hits, talk about how they created the videos and share insights on how we can all advocate for agriculture through social media. "We've got a great lineup of speakers and sessions for this Young Farmers and Ranchers event, and we're especially excited that the Peterson Farm Brothers will be joining us in Deadwood," said Kathy Hanrahan of Milesville, S.D., co-chair of the South Dakota Farm Bureau Young Farmers & Ranchers (YF&R) Committee. "This event is a fun chance to get away for the weekend, meet new people and learn new things about agriculture." The two-day conference will also delve into many other topics relevant to young producers, including: how to talk about crop protection products, like pesticides, with consumers; identifying growth and leadership opportunities within Farm Bureau; tips for interacting with the media; the evolving nutrition focus of beef; and transitioning the farm/ranch to the next generation. Attendees will also have the opportunity to tour the Sanford Underground Research Facility, the warehouse at Center of the Nation Wool, Inc. and the McNenny Fish Hatchery. The conference is open to young farmers and ranchers between the ages of 18 and 35, regardless of Farm Bureau membership. Young children are welcome to attend with their parents. See the detailed agenda and register today at www.sdfbf.org through a link on the homepage, or under the News & Events menu heading. Farm Bureau's "Young Farmers & Ranchers" program is for young people GUBBELS SALVAGE Wanted: • Old Cars • RV Motorhomes • Farm Machinery • Irrigation Systems • Any Type of Scrap Iron • Grain Bin Removal Paying Top Dollar Will Pick Up Towing Service & Roll-Off Dumpsters Available 1-402-640-6335 Coleridge, NE COMPETITIVELY PRICED COVERAGE FOR: •Homeowners •Renters Pat Girard Ph. (605) 267-2421 •Farmowners ages 18-35 who want to develop skills to become leaders for agriculture, while enjoying fellowship with others who share common goals. South Dakota Farm Bureau is the state's largest general agriculture organization, representing more than 16,000 farm, ranch and rural families across the state Seekamp tabbed Summit League Player of the Week ELMHURST, Ill.—South Dakota senior guard Nicole Seekamp has been named the Summit League Women’s Basketball Player of the Week for the period ended Dec. 27, as released by the league office Monday. A native of Renmark, South Australia, Seekamp collects her fifth career and second player of the week award this season. Seekamp scored a game-high 21 points to lead the Coyotes to an 85-76 road win at Illinois. She added six assists, five rebounds, and three steals in the victory. Seekamp shot 63.6 percent (7-of-11) from the field, 50 percent (3-of-6) from threepoint range, and 80 percent (4-of-5) at the free-throw line. Nationally, Seekamp ranks sixth in steals per game at 3.64 and 13th in assists per game at 6.5. Her 14.6 points per game is sixth in the Summit League and 207th nationally. She’s the only player in the country averaging above 14.6 points, 6.5 assists, and 3.5 steals per game. The Coyotes’ win over Illinois was the fourth over a Big Ten team in program history and first since joining the Summit League. The Fighting Illini entered the contest ranked No. 30 in the RPI. Seekamp was also named the College Sports Madness National Mid-Major Player of the Week and College Sports Madness Summit League Player of the Week. •Rental Property Mark Donnelly Ph. (605) 659-5596 Buying or selling, BANK on the Classifieds To place your classified ad, call the 201 W Cherry Vermillion, SD • Phone:(605) 624-4429 • Fax:(605) 624-2696 Jim Peterson Named President Of Masaba By Shauna Marlette Shauna.marlette@plaintalk. net Masaba CEO Jerad Higman announced this week that Jim Peterson has been named the new president of Masaba, Inc. in Vermillion. Peterson who has served the past seven years as vice president of Sales and Marketing was promoted on Dec. 4. “Peterson’s hard work and leadership have molded our dealer network into one of the best in the industry,” Higman, said in a release sent to Masaba’s customers. “I am turning my attention to strategic initiatives, research and development and drive internal efficiencies.” In an interview with the Plain Talk, Peterson said it is an honor to serve as Masaba’s president. “I was named president on Dec. 4,” he said. “It was discussed off and on. Jerad will be CEO and will focus on the things he likes better: research and development, some other initiatives in our shop and a couple strategic initiatives. I will do more of the day-to-day operations and that structure type of thing. I am excited. It will be fun. I am looking forward to working with the expanded Masaba team and expanding our culture.” Peterson said for the 110 plus employees the biggest change is they will see him more. “The people on the floor will see me more in meetings with them – we have always done quarterly and annual meetings with them, but we will be doing more open management with them so they can better understand things,” he explained. “It is really focusing on the customer and bringing the voice of the customer to the shop guys. It is a big transition for him; it’s an honor for me. I appreciate his trust in me. But he isn’t going away. It is a lot of culture driven and organization. I am a finance person by trade, but everything is driven by the customer. We exist because of the customer. That’s why we have our new symbol. It’s employees, that’s why we exist, but we exist for the customer and everyone has to make money and safety is predominant.” Peterson said that the Vermillion community should know Masaba is proud to be in Vermillion. “They should know that Masaba wants to be the preferred partner to the customers we serve,” he said. “We believe in safety and the reason we win is because of the people not the building. It is all about teamwork and the Masaba employees and we take good care of them and our customers. Everybody has to make some money but we make it work. They buy Masaba because they are buying more than our equipment they are buying our trust. We are going to build them good equipment – standard or customized – and we are going to stand behind them. We want to be their preferred provided.” He also said it is committed to the community. “It is good paying jobs in Vermillion,” Peterson said. “It is payroll tax that will be reinvested in the community. We have a belief in our employees to assist in the community. We want to be active members and make it the right community for the next generation.” Peterson said that he believes in giving back to the community, and it is something he and his wife stress in their daily lives. “Wherever we have lived, we have wanted to be involved in the community,” he said. “We have one son who will be starting at USD this year, he went to another school and chose to come back here, not live at home. There are a lot of good things in the community and good values that we chose to invest in. I choose to get involved with the Athletic Boosters, the Vermillion Chamber and Development Company so maybe my skill set can augment some others skills sets. That’s what I do, and with the school board, as well.” Peterson said his family moved to Vermillion in 2010. “We moved from Vancouver, Washington – Portland, Oregon, with our one son who then went through the Vermillion High School, where he received a good education and graduated,” he said. “My wife, Bergen, is an executive at another business currently in Sioux Falls.” Grain Bin Dealer IRRIGATION SALES & SERVICE Irrigation PVC, Wire Installed, Well Drilling Domestic & Irrigation Pump Installation WATERLINE & ELECTRIC TRENCHING Tree & Concrete Removal, Site Clearing, & Ditch Trenching ALL TYPES OF DIRT WORK - FREE ESTIMATES Bobcats • Crane • Dozers • Excavators • Grader Grain Trailer • Scrapers • Side Dumps • Trenchers Vermillion, SD (605)670-9567 Hartington, NE (402)254-2568 Licensed in SD, NE & IA HyVee’s Taste of HyVee Wraps Up 2015 By Elyse Brightman Elyse.brightman@plaintalk. net The HyVee in Vermillion recently wrapped up the taste of HyVee with sampling of traditional holiday fare. “Each week we had a different theme,” said Josh Suing, HyVee store director. “One week we focus more on appetizers. This week we are focusing more on the traditional meal, so we are sampling prime rib today. Also, French silk pie, our new butter flake dinner rolls, anything you would need for a meal along with some different side dishes.” The Taste of HyVee started the first weekend of December and continued through last Saturday, the last weekend before Christmas. HyVee puts on the tastings throughout the year to allow customers to sample different foods they may not otherwise purchase. “It makes people excited,” Suing said. “So many times people see the items on the shelf and want to know what they taste like. It really gets it out there and allows people to sample it.” HyVee took a different approach to this season’s samples. The store utilized a dietitian to offer some healthier alternatives, like sparkling water in exchange for pop or almond butter to replace peanut butter. “We’re putting the health factors in that, too, which people appreciate especially going into the New Year where they want to help with options for the New Year resolutions,” Suing said. Some of the items available for sampling were the boneless beef round roast and the butter flake rolls. All items sampled are also on sale and advertised, including entire meals available to order to save time in the kitchen. “They are ready to heat and eat to save time in the kitchen so you are spending more time with the family,” Suing said. “Those meals range anywhere from the $50 range up to $200 depending on what size family you want to feed. They have everything from the ham to turkeys and the prime rib and combinations of both to make it easy and convenient for the holidays.” HyVee puts on tasting throughout the year to coincide with holidays or any notable days, like the upcoming Super Bowl Sunday. “We usually do one around the Super Bowl time frame, and one in late April — that one is kind of our spring celebration week,” Suing said. “We’ve also had them for the holidays throughout the year — 4th of July and so fourth through Thanksgiving, which we try to make more of an event trying to have four or five different departments sampling at the same time. You get your fill of samples while shopping at the store.” BroadcasterOnline.com “Get Your Clicks!”