Broadcaster Press 7 May 28, 2019 www.broadcasteronline.com Department Of Tourism D-Day Program Optimistic Of Successful Summer June 4 At Cultural PIERRE, SD - With Memorial Day and the official start of tourism season nearing, the South Dakota Department of Tourism is optimistic that its 2019 marketing efforts launched earlier this spring will lead to another successful summer for tourism. "With research showing that it only cost us $3.24 to influence a vacation last year, we know how effective our marketing is," said Secretary of the South Dakota Department of Tourism James Hagen. "By getting even smarter and more targeted with our efforts using what we know about our audience’s behaviors, we are now able to reach the right potential visitors on the right channels at the right time. More targeted ads also allow us to add new markets in 2019 that we've never been in before, like Dallas, Detroit, Phoenix and Seattle. We're eager to see how they do since we know our marketing efforts help change misperceptions about all the incredible things there are to see and do in this great state, especially in places where people might not know much about South Dakota." The department rolled out new television commercials in Minneapolis, Chicago and Denver that feature new footage and a revamped "Great Faces, Great Places" jingle. The department's new commercials ran for three weeks in February and again at the end of April on traditional cable and connected or alternative TV. The connected or alternative TV placements allow the department to reach screens through video-on-demand, Hulu, Roku and other connected devices. The department is also utilizing new interactive video formats on digital platforms to fully engage potential visitors in select markets. "Embracing emerging technologies gives us an advantage in an ever-competitive market. Connected or alternative TV allows us to more cost-effectively seek out very specific audiences that we know are more likely to visit,” said Hagen. “Interactive video ads allow us to make sure that once we have their attention, we're increasing engagement while providing as much information about South Dakota as we can." The department's 2019 efforts also include major national and regional magazines, billboards, digital ads, social media ads and influencers, direct mail, radio, Pandora, and a street team activation May 25 in Denver at the Day of Rock event at the 16th St. Mall. The activation will include a 22 foot by 30 foot replica of Mount Rushmore. The famous Mount Rushmore mascots will also be there, and Thomas Jefferson Ice Cream from Xanterra Mount Rushmore will be served to visitors. “The mascots and ice cream are always a big hit with consumers in our target markets,” said Hagen. “We’re eager for this event to create excitement amongst the more than 100,000 people expected to attend.” The department has a strong history of success with activations like this. A similar activation event at Millennium Park in Chicago last year garnered more than one million media impressions. In total, the department estimates the 2019 campaign will generate more than 174 million impressions. Early results from the campaign have been positive, showing a 14% increase in visits to the department's TravelSouthDakota.com website from the beginning of the year versus the same time period in 2018. That already makes 2019 a record-setting year for the department. Primary metro markets targeted this year include Minneapolis/St. Paul, MN; Chicago, IL; Denver, CO; Omaha and Lincoln/Hastings/Kearney, NE; Sioux City, Des Moines/ Ames and Cedar Rapids/Waterloo/ Iowa City, IA; Kansas City, and Milwaukee, WI. Secondary metro markets include: Colorado Springs/ Pueblo, CO; Madison, Green Bay and La Crosse/Eau Claire, WI; Champaign/Springfield IL, Detroit and Grand Rapids/Kalamazoo, MI; Fargo and Minot/Bismarck/Dickinson, ND; Billings and Missoula, MT; Phoenix, AZ; Portland, OR; and Spokane and Seattle, WA. The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The department is led by Secretary James D. Hagen. Hultman Selected As Member Of CSG National Task Force PIERRE, S.D. – State Labor and Regulation Secretary Marcia Hultman has been selected to participate on a subcommittee of The Council of State Governments’ (CSG) national Future of Work Task Force. “The CSG Future of Work Task Force will bring together a diverse group of state officials to explore how states can best navigate the challenges and opportunities of the new economy,” said CSG Executive Director David Adkins. The task force will examine how technology creates new jobs and eliminates existing jobs. It will share success stories and best practices and provide guidance on how states can best embrace the innovative and ever-evolving opportunities in the new economy. Hultman will serve as a member of Smart Government Subcommittee. The subcommittee will provide new perspectives on state governance and the delivery of state services. Subcommittee members will document best practices and examine innovative approaches to help state leaders enhance the performance of state systems and engage with citizens, as well as train, attract and retain a new generation of public employees. “Acquiring a trained and talented workforce is a challenge across the nation,” said Secretary Hultman. “It’s important for key players to work together. I’m excited about this opportunity to highlight South Dakota’s innovative workforce initiatives at the national level and bring back new ideas that will better position our state for economic growth.” Hultman was appointed Cabinet Secretary of the Department of Labor and Regulation (DLR) by Gov. Dennis Daugaard in 2014 and reappointed by Gov. Kristi Noem in 2019. Prior, she had served in various DLR leadership roles for 17 years. Throughout her career, Hultman has been involved in the delivery of workforce training, employment, and adult education and literacy. The work of the task force will take place across a twoyear timeline with key findings and recommendations studied and shared during task force meetings, some of which will be held at the annual CSG National Conferences. “CSG is proud of its role as a trusted convener of state officials and is committed to a data-driven, consensusbased process in all of its public policy work,” said Kelley Arnold, CSG chief communications officer. In addition to the Smart Government Subcommittee, the other subcommittees are The Workforce of Tomorrow; What’s Next? Embracing the Future; and Equity and Inclusion. Each subcommittee has two co-chairs and 10 members. Heritage Center PIERRE, S.D. – A critical turning point in World War II will be the focus of a June 4 program at the Cultural Heritage Center in Pierre. Dr. Benjamin Jones will tell about the D-Day invasion of France by Allied forces in a program beginning at 7 p.m. CDT on Tuesday, June 4. Everyone is welcome to attend the free program. “June 6 marks the 75th anniversary of D-Day. Without the D-Day invasion, the Allies may not have defeated the Nazi forces in Europe,” said Catherine Forsch, president of the South Dakota Historical Society Foundation. The foundation hosts the program and is the nonprofit fundraising partner of the South Dakota State Historical Society. On June 6, 1944, more than 156,000 American, British and Canadian troops stormed 50 miles of Normandy’s beaches in northern France. The D-Day invasion, officially called Operation Overlord, had been years in the planning. The invasion was carried out along five sections of beachfront codenamed Utah, Omaha, Gold, Juno and Sword. The D-Day invasion began before daylight on June 6 with paratroopers landing inland on the Utah and Sword beaches to cut off exits and destroy bridges to slow Nazi reinforcements. The troops who stormed the five beaches faced not only the enemy, but bad weather. Rough seas made landings difficult. Many regiments came ashore far from their target destination. Anticipating an Allied invasion somewhere along the French coast, the Nazis had constructed the Atlantic Wall, a 2,400-mile line of bunker, landmines, and beach and water obstacles. The heaviest fighting occurred at the Omaha and Juno beaches. The first waves of American fighters at Omaha Beach were cut down by German machine gun fire, and the first lines of Canadian troops at Juno Beach were also gunned down. All five beaches were secured by June 11, however. Because in part by the massive influx of troops and equipment, D-Day marked a turning point in the war. Less than a year later, on May 7, 1945, Germany signed an unconditional surrender. Jones is the secretary of the South Dakota Department of Education. He has a doctorate in history from the University of Kansas. He retired from the United States Air Force after 23 years at the rank of lieutenant colonel. He has been an assistant professor of history at the U.S. Air Force Academy. He served in Afghanistan twice. Jones is the author of “Eisenhower’s Guerrillas, the Jedburghs, the Maquis, and the Liberation of France.” Jones was dean of the College of Arts and Science at Dakota State University in Madison before leading the S.D. Department of Education. The program is part of the History and Heritage Book Club sponsored by the foundation. The foundation sells several books about World War II in the Heritage Stores. They include “Dancing with Colonels,” “Lucky Stars and Gold Bars” and “Reveille for Sioux Falls.” People can join in the program from locations other than the Cultural Heritage Center. People need a laptop or desktop computer with a camera, mic and speakers, and an internet connection using Google Chrome as their IE browser. Arrangements to join the program need to be made at least two days in advance by calling 605-773-6006. Stories you missed this week because you’re not a Plain Talk subscriber Complete coverage of the South Dakota Special Olympics, which began with a torch run and opening ceremony May 16, followed two action-packed days of Olympic games involving hundreds of young athletes from across the state. ANNUAL SUMMER CONSIGNMENT EVENT Reuse. Repurpose. Really Save! Take a fresh look at the Classifieds, the original way to shop green! Our Annual Summer Consignment Auction Event will be held at the Wieman Auction Facility located at 44628 SD Highway 44, Marion, SD or from Marion, SD, 1-mile South and ½ mile West on Highway 44 on: WEDNESDAY, JUNE 5th, 8:30 A.M. CST Lunch by the Presbyterian Church Ladies This Auction will offer over 1200 items in total. A Large Assortment of Tractors (3 – 4x4’s, 20+ MFD’s, 20+ 2 WD, 50+ collector tractors), 5 – Skid Loaders, 20+ Combines, Large Assortment of Corn Heads, Bean Heads, Dummy Heads, Head Transports, Grain Carts, Gravity Boxes, Augers, Planters, Tillage, Haying & Forage Equipment, Skid Loader Attachments, Trucks, Trailers, Fencing, Miscellaneous and more! FOR FULL AUCTION AD, VISIT OUR WEBSITE: ** WWW.WIEMANAUCTION.COM ** Auctioneers Note: This is another large and interesting auction of consignments by Area Farmers & Dealers. Online bidding will be available at Proxibid.com with a 2.5% buyer’s premium and a $750 maximum per item. Miscellaneous starts at 8:30 AM sharp and older equipment at 9 AM with 2-3 auction rings all day. A 3rd auction ring will sell truckstrailers-vehicles-augers @ 11 AM. For more details/pictures, please call our office or visit us online at WiemanAuction.com. South Dakota sales tax will be charged. This ad is subject to additions and deletions. All consignments must have been approved by the Wiemans - sorry we are full! We have excellent loading and unloading equipment. Financing and trucking are available. We are in our 71st year of selling. We offer honest and fair treatment to all because we appreciate your business! Bring a friend and come prepared to buy! If you are driving a good distance – please call to make sure the item is here. Welcome to the “Machinery Mall of South Dakota!” Our next auction August 28th, 2019. bp Since 1934 Broadcaster Press 201 W Cherry Vermillion 624-4429 bp roadcaster Since 1934 B Press WIEMAN LAND & AUCTION CO., INC (SINCE 1949) 44628 SD HIGHWAY 44, MARION, SD 57043 AUCTION OFFICE: 800-251-3111 or 605-648-3111 MACHINERY OFFICE: 888-296-3536 or 605-648-3536 Email: Info@WiemanAuction.com Website: WiemanAuction.com EVENINGS: Derek Wieman 605-660-2135 Mike Wieman 605-351-0905, Ryan Wieman 605-366-3369, Kevin Wieman 605-660-1587, Rich Wieman 605-660-0341 A follow-up story containing more information about the emerald ash borer and the best steps Vermillion can take to prepare for the insect. Details about the Vermillion Tanagers’ track and field performance at the Region 4A Track Meet in Lennox. A report of the Tanager tennis team’s performance at their state meet in Sioux Falls. And if you want to see: A report from Vermillion’s Memorial Day service, held 10 a.m. Monday, May 27, in the First Baptist Church. Several reports from the 2019 American Legion Auxiliary South Dakota Girls State Program, held on the University of South Dakota campus from May 27 through June 1. Coverage of the Vermillion Area Dance Organization (VADO) recital, held May 18 and 19 in the Thomas H. Craig Center for Performing Arts in Vermillion High School. A story following an interview with Carmen Simone, Ph.D., who will become a new USD vice president and dean in her role as the leader of a University of South Dakota college in Sioux Falls dedicated to innovation and workforce development. Pick up this Friday’s Plain Talk! Local news since 1884! Here for you yesterday, today and tomorrow. 201 W. Cherry, Vermillion, SD 57069 605-624-2695