Broadcaster Press 7 March 17, 2015 www.broadcasteronline.com A DAY LIFE OF... in the A USD Professor in Vermillion By Zach Wetzel For the Plain Talk Brent Clark, a professor at the University of South Dakota School of Business, makes a consistent effort to provide his students with real-life experiences that will prepare them for the world of business. Clark has been teaching for two years at the USD School of Business. He received his PhD from the University of Missouri. For Clark, every day is important, and every day is busy. “I start the day by answering a bunch of e-mails,” said Clark. “I answer e-mails from students about assignments, and meet important deadlines.” Clark also answers faculty questions and prepares for meetings at the beginning of the day. “I usually have a meeting or two during the day,” said Clark. “It is important to know what the schedule is for the day,” Before classes begin, Clark will also go over research he is currently working on. To prepare for class for the day, Clark will review lecture slides. “At any given time, I will teach up Clark hopes that when to three classes four days students take his classes, out of the week,” said they can think about issues, Clark. develop an opinion, and be In addition to his classes, able to explain that opinion. Clark is also co-authorHis goal is for students to be ing nine different papers able to apply what they have and projects. The topics learned in the real world. for these projects usually “My classes are a balance include themes such as between lecture and learning innovation and technolactivities,” said Clark. “Stuogy. dents will often divide into “One project addresses teams and solve problems as how technology makes a group.” people more optimistic Some business classes are than they should be,” said more interactive than others. Clark. “It explains the The level of interactivity unconscious association depends on the individual people have between class. technology and success.” “Testing strategies also vary Clark currently teaches based on the class,” said two big classes: Business Clark. “In the strategy class Strategy and Financial I don’t administer tests. Literacy. The literacy Brent Clark, a professor at the University of South Dakota School of Business, works hard to prepare Students’ knowledge is asclass is open to all mahis students for successful careers. sessed through quizzes and jors, and the strategy SARH WETZEL / FOR THE PLAIN TALK projects.” class is for upper-level Coca-Cola. On certain days Clark will give Many of these projects business majors. “For this project we analyzed the require students to analyze a “The purpose of the Financial Lit- class lectures, and on other days industry and asked why different the class will engage in group real industry or company, such eracy class is to prepare students companies were so successful discussions. One case discusas Netflix or Amazon, and make to understand financial decision making high profits,” said Clark. sion involved an analysis of the recommendations based on their making,” said Clark. “The classes “This is an opportunity for the carbonated beverage industry, analysis. are very interactive, and the where the class studied the strate- students to debate things back “The students will divide into strategy class is designed around and forth.” gies of companies like Pepsi and groups, pick a company to anaconcepts of case discussion.” Market Yourself lyze, and then give a presentation about that company in front of the class,” said Clark. “The projects in this class are all about nuance. The strategy class teaches students how to come up with solutions to problems.” One particular project has been a favorite of many students. This project is very substantial, and gives students the chance to participate in a business simulation. “Students participate in the simulated running of a company over the course of a semester,” said Clark. “In this Business Simulation Game, groups of three run a company and compete against other groups in the class. Students run all of the aspects of the company such as marketing, production, and finances.” Outside of the School of Business, Clark enjoys spending time with his family. He also plays intramural basketball and soccer with other professors. “I like to sing in our church, work in the garden or yard, and fix stuff around the house,” said Clark. Clark is committed to excellence at the School of Business, and enjoys watching his students succeed. 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