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02 Broadcaster Press
February 17, 2015 www.broadcasteronline.com
The Heartbeat of Vermillion: Nick Severson
By Katie Clausen
For the Plain Talk
For Nick Severson, being
the heartbeat of Vermillion
is deep seeded. Much like
the plants in his beloved
garden, Severson’s roots run
deep.
“I’m six generation
Vermillion,” Severson said.
“My life family lived in Clay
County in the 1880’s, even
before South Dakota was a
state.”
Severson wears his
Vermillion pride proudly,
and has been one of the
signature people of the
community who have a
certain air that brings us all
together.
“I’m a really strong
supporter of USD athletics,”
Severson said. “I am very
active in attending USD
Sports and theatre and even
some concerts.”
Severson is a 2002
graduate of Vermillion High
School, who then went on
to graduate from the
University of South Dakota
with a degree in Political
Science and Public
Relations, with plans to
return to continue his
education in Addiction
Studies.
Severson is always
looking at ways he can
improve himself and
Vermillion.
“I hope I can contribute
in some way,” Severson said.
“And make the community
better.”
If community
involvement is
Severson’s goal,
then he’s already
set the bar fairly
high. He became
an advocate of
Vermillion as early
as high school.
“I started the
tailgating club and
that tradition kept
on,” Severson said.
“That was all
about Vermillion
pride.”
Severson has a
personal and
passionate interest
in helping
Vermillion grow.
“While I was
the manager of the
Vermillion Area Farmers
Market I was involved in
getting the Saturday Market
started,” Severson said.
“Now I like going
downtown on Saturdays
and seeing all of the people
enjoying themselves.”
By starting the Saturday
market downtown Severson
has already helped people
come together. With a
passion for giving back,
Severson is often thinking
about some of the issues
that are unfortunate
standards across the U.S.,
and of potential ways to
correct those issues.
“There is always some
underlying poverty,”
Severson said. “I wish there
was more I can do.”
Growth is essential to the
economic survival of
Vermillion, and Severson
has also been an activist for
economic development,
sometimes tossing around
his own ideas among friends
and fellow business owners.
“There is always hope for
some economic diversity,”
Severson said. “I think
Vermillion has room for
some more things like
manufacturing, retail and
restaurants.”
As someone intrigued
and interested in food,
Severson has also been
working as Chef Jim’s right
hand man, at Café Brule, for
two years.
“I really like cooking,”
Severson said. “I don’t have
an official title, I just do a
little of everything.”
When Severson is not
cheering on the Coyotes or
serving up hot plates at Café
Brule, he can be found
participating in one of his
many hobbies.
“I like being active,”
Severson said. “There are so
many opportunities here.”
Severson gardens,
collects USD memorabilia
and antiques of all types, in
addition to participating in
Vermillion Community
Theatre and catching a
Tanager game here and
there.
“I plan to be in this
summer’s production of
Mary Poppins,” Severson
said. “I try to think of ways
to make Vermillion a better
place by working on
business ideas or picking up
litter.”
One of Severson’s
antiques he picked up
locally was even seen on the
television show, American
Pickers.
There were only two
signs from the old Meckling
Lutheran Church, the one
broadcasted on the show,
and the one Severson now
owns.
“I also dabble in antique
collecting,” Severson said. “I
really like advertising signs.
One of my signs was seen
on American Pickers, there
were only two.”
Like many of the people
who encompass the
meaning of being the
Heartbeat of Vermillion,
part of Severson’s love for
the community comes from
how the mini metropolis
shaped him into a young
adult.
“I think growing up in
Vermillion made me a
diverse human being,”
Severson said. “Vermillion is
really diverse. I’ve met so
many people who’ve been
here throughout the years
and it really shaped who I
am.”
Severson understands
that Vermillion is a special
community to many people.
Residents from near and far
come and go as part of our
economy or our academic
institutions.
“Vermillion is a perfect,
quintessential community
that has hope and
prosperity,” Severson said.
“It’s a great community for
everyone.”
As Vermillion continues
to grow, Severson will
continue stand at forefront
as an advocate for the town.
“I like to hope for the
best for Vermillion,”
Severson said. “I think
Vermillion is a great place to
raise a family, or go to
school, or retire. It’s great.”
This squirrel and an unseen friend really enjoy the goodies
from Nick Severson’s garden. Here this fella takes in some
corn on a feeder Severson set up for local critters. The squirrel declined to comment for the story.
ALAN DALE / THE PLAIN TALK
A DAY LIFE OF...
DAY LIFE OF
Y
i
in
the
t
A Drive-Thru Worker in Vermillion
By Sarah Wetzel
For the Plain Talk
How many times have
you pulled up to a drivethru, shouted your order at
a metal box, picked up your
food at the window, driven
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SARAH WETZEL / FOR THE PLAIN TALK
will be held
Tuesday, March 3rd, 2015 2:30pm
at the Dalesburg Lutheran Church for
the purpose of electing one supervisor,
treasurer and one clerk and for any other
business that comes before the board.
Jim Danielson, Clerk
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Highway Department on Timber Rd. Bids for blading,
gravel, snow removal and mowing will be opened at that
time. Send bids to: Tom Knutson, Supervisor, Norway
Township, 45753 Timber Rd., Vermillion, SD 57069. No
later than Friday, February 27, 2015. Township reserves
right to reject any and all bids.
Jay Bottolfson, Clerk
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According to James
Clarke, a Junior Marketing
major at USD working at
the Dairy Queen Grill and
Chill on Cherry St., people
should think twice before
criticizing the drive-thru
worker.
“It’s a job that a lot of
people think is really easy,”
Clarke said. “At one point
in time, I’ve taken money,
taken orders and added
orders all at the same time. I
have to multi task throwing
three or four things in the
air at a time then I’m
getting a question from
somebody else. You’ve got
to juggle everything. At
times it’s a very stressful job
and people don’t
understand it. You mess up
one thing and that sets
people off. I really wish
everyone would work fast
food just for a couple of
months just to see how hard
it is.”
When confronting an
angry customer, Clarke says
all he can do sometimes is
just bite his tongue and
move on.
Despite the challenges,
Clarke said he enjoys the
job and it keeps him on his
toes.
Employees behind the
counter at Dairy Queen
work as a team, each at
different stations but
helping others out as
needed. Clarke himself will
go from taking orders at the
front to plugging in orders
for drive thru, to
assembling the food, to
helping hand things out the
window to a waiting
customer.
Though workers can
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sometimes predict rushes
that come after big events,
for the most part you can
never tell when a crowd
chooses to patronize your
fast-food restaurant.
“I’ve seen it go from
maybe two or three people
walk in then all of a sudden
the lobby’s full,” Clarke
said. “We don’t really know
the signs behind it but it
seems like when one person
comes in everyone wants to
come in.”
How often the rushes
come depends on the day
and time of year.
“Winter is a little bit
slower,” Clarke said. “There
might be a lunch rush, there
might not. The one day it
snowed pretty heavily there
weren’t any rushes the
whole day. In the summer
we’re really popular.”
Employees at DQ learn
to make use of the downtime in-between rushes as
well.
“We’re always restocking
cups, sundaes, candies,”
Clarke said. “If you look at
our menu, there’s a lot of
stuff so we’re always
restocking, sweeping,
wiping the blizzard
machine down, mopping,
wiping down tables, taking
out the trashes, cleaning the
trays. There’s quite a bit to
keep us busy.”
When a car does pull up
to the order board, the fun
begins.
First challenge: Learning
the ropes
“By the time [a worker]
get to the drive thru they
should have everything
down except the timing,”
Clarke said. “It steps it up
quite a bit. For all our
orders we try to get it out in
three minutes 30 seconds.
That’s what we’re shooting
for for drive-thru. It’s
supposed to be fast.”
According to Clarke,
workers don’t usually start
at drive-thru until they have
worked behind the counter
for awhile.
“A couple of months in
you put on one of the
headset packs and you listen
in,” Clarke said. “A lot of
the questions are the same
that you get at the counter
and at drive thru. People
want to know the
ingredients and this and
that. So you just have to get
all that down.”
Second challenge:
listening carefully.
? DRIVE-THRU,
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