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02 Broadcaster Press
December 30, 2014 www.broadcasteronline.com
The Art of Success Series:
Thayer, Van Goor: Two voices for one Coyote athletic program
By Alan Dale
alan.dale@plaintalk.net
Sometimes success isn’t
defined by how long you are
good at one thing, but it can
simply be the path of growth
someone takes to achieve the
next step.
For Joe Van Goor and
John Thayer, they have
worked their way to
becoming the voice of
University of South Dakota
sports over the past few years.
Van Goor, 55, is in his second
stint working with the
Coyotes and is in the middle
of his third year doing
football and men’s basketball.
Thayer, 29, is in year two of
giving USD women’s
basketball fans a dose of
exuberance as he calls their
games from Des Moines,
Iowa to Seattle, Washington
to Lawrence, Kansas to
Brookings.
They both have had
different careers as one is a
long-time veteran of the
trade and the other is a
young up-and-comer. What
they have in common is that
they both made it to
Vermillion and are giving it
their all to provide the best
play-by-play announcing for
Coyote fans.
That’s been one heck-of-a
deal for the city and the
university.
Joe is back in the
USD saddle
Van Goor was born and
raised in Yankton and
graduated from the high
school in 1978. He would
attend the University of
South Dakota for a year and
later Mount Marty College
and St. Cloud University.
He actually got involved
in radio after his sophomore
year in high school, securing
a part-time gig with a
Yankton station.
He would ultimately work
at
at
in stations in his hometown,
Hot Springs, and St. Cloud,
Minnesota, during his early
days behind the mike.
He would begin covering
sports in 1984 as he did playby-play work for WNAX
570AM in Yankton.
“Supposedly the first
game I ever covered was the
annual Knox County
invitational, boys and girls
basketball tournament,
simply known as ‘The Knox,”
Van Goor said. “It was a
Bloomfield Queen BeeCrofton Lady Warrior
basketball game. It was not a
good game. A classmate of
mine from Yankton High
School was coaching
Bloomfield at the time and
this was when they were still
playing with the big
basketball and they still had a
jump ball. They must have
had 30 or 35 jump balls in
the game. That far outdid the
number of shots put up in
the game.”
He reported on high
school football, boys and girls
basketball, wrestling, and
track and field. He would also
do play-by-play of both USD
and South Dakota State, the
latter for one year. Van Goor
also covered Mount Marty
sports and American Legion
baseball.
To say Van Goor, who is in
the third year of a five-year
contract to cover USD sports
for KVHT, was busy, would
be an understatement. He is
an independent contractor
through Learfield
Communications.
He previously worked
with USD sports as the voice
of the Coyotes in 1990-91.
Before getting back in the
play-by-play chair at the
beginning of the 2012-13
college athletic season, Van
Goor was the sports director
for Five Star
Communications and the
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Joe Van Goor (above) and John Thayer have been the voices
of USD athletics on the radio for the last few years. According
to many, the duo have been a pair of home runs.
THOMAS HATZENBUHLER / FOR THE PLAIN TALK
programmer for ESPN Radio
1570 AM and a staff
announcer for classic hits
KVHT 106.3FM as well as
the sports director for the
two latter stations.
Van Goor was fortunate
to not have to move around
too much as many in the
business find themselves
doing.
He held his post as the
sports director for 19-plus
years before being able to be
the play-by-play man for the
Coyotes again.
“When 106.3 got the
rights to broadcast football
and men’s and women’s
basketball, unbeknownst to
me I was a part of the
package,” Van Goor said. “So
when they got the five-year
contract I was included in
that. I was doing Yankton and
Vermillion High School
sports and Mount Marty
College and there is no way
you could do both, so I went
to do full-time work for
Coyotes football and men’s
basketball.”
One thing is for sure, the
move has been a welcome
one to the coaches Van Goor
deals with including new
Coyotes’ men’s basketball
coach Craig Smith.
“Joe bleeds red, he’s all in,”
Smith said. “It’s almost like
Harry Caray for the Cubs…
he only sees it one way. He’s a
great ambassador for USD.
He’s great for me, because
there is no doubt where his
loyalties are at.”
Smith sees plenty of Van
Goor and he and the USD
players appreciate the radio
man’s presence.
“He’s a fun guy to be
around and he keepS
everybody loose,” Smith said.
“He’s easy to talk to, he has a
great persona to him. He has
a quirky sense of humor that
makes him enjoyable to be
around. He’s always got a
smile on his face. He’s been
awesome to be around and I
can’t think of a better guy to
work with.”
Van Goor who, like
Thayer, has made his living
covering small town sports,
sees growth in the USD
sports community and the
challenges it faces.
“My second stint with the
Coyotes is when they are fully
eligible in Division I and you
find that many of the same
people that I saw 30 years ago
at games,” Van Goor said. “It’s
just now you have to be more
inventive. People want to be
entertained with more than
just what is happening on the
court or on the field. When
they were Division II the
basketball teams would play
doubleheaders. The women
would play first and the men
would play second and at
halftime you would have little
kids come out and shoot for
pizzas.
“Now everything is visual
and audio and shoot for a
million dollars. You have to
be really inventive to get
people to a game now.”
Thayer has picked up
quite a few lessons from the
veteran Van Goor.
“It’s hard not to learn
anything from Joe,” Thayer
said. “Joe’s been around for a
long time doing this,
especially in this area. You
learn a lot from someone
who has been around it,
especially for as long as Joe
has. When I got here he
helped me adapt to the area
and I was fortunate enough
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to shadow him and
understand how this all
works.”
John finds his place
Thayer is a fixture on
KVHT and ESPN Radio
1570AM where he hosts his
morning show “On the Jon”
Mondays-Fridays starting at
9 a.m. He has also become
synonymous as the voice of
the Coyote women’s
basketball team.
He also did what many
young professionals in his
field do: make a lot of moves
to places for quick stops in
search of that one job that he
could finally settle in on.
Before that he grew up in
the small town of Eustis,
Nebraska, and eventually
went to Doane College
located in Crete, Nebraska,
where he graduated in four
years.
His first job out of college
came in Holyoke, Colorado
where Thayer worked for a
year.
“I did everything,” Thayer
said. “There were two of us
that worked at that station –
me and a salesperson.”
He left there to move on
to a new job in Grand Island,
Nebraska to work for the
College Fan Sports Network
where he would cover NAIA
sports.
“We travelled all over the
country,” Thayer said. “We
went to places like Helena,
Montana to Rome, Georgia
to Willamsburg, Kentucky to
Azusa, California.”
The operation was closed
after the finish of the athletic
season, but Thayer and
another College Fan Sports
Network alum decided to
travel and still do football
despite the shutdown.
“He bought all of the
equipment and asked me if
I’d help him do it through
the football season before I
knew I needed to find a job,”
Thayer said. “So I got a job in
radio sales in Beatrice,
Nebraska and spent about
eight months or so doing
that.”
Thayer ultimately began
doing freelance stuff in hopes
of securing a full-time on-air
position.
“I was at the Nebraska
state softball tournament
covering a game and I got
two phone calls and two
voice mails from stations
asking if I’d have a
conversation with them,”
Thayer said. “One of them
was in Ray, Colorado and the
other was in Chadron,
Nebraska. I ended up moving
to Chadron.”
Thayer got to cover sports
there in seven months and
was able to get involved with
coaching youth baseball and
helping with church groups
before a call came and he
ultimately arrived in Yankton
in 2012.
Now he is the sports
director at the KVHT
stations, programmer for the
AM side while also enjoying
the opportunity to host his
own talk show.
As for the USD women’s
coverage, that is actually just
a part-time job he got hired
for through Learfield,, but
one he is fully invested in.
Now he is enjoying his
longest tenured stay and the
process didn’t come at any
large expense.
“(The process) can be
tough, the only place that I
really got connected to
people at was Chadron right
before I came here,” Thayer
said. “It’s tough when you
have to move. You are
constantly starting over, you
are just trying to get to know
people and getting used to it
and then you are going
somewhere else. It’s the
nature of it I guess.”
Thayer also never gave up
too quick despite some quick
stops and a small one that
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