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October 2, 2018 www.broadcasteronline.com
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McVicker Plaza Grand Opening, Ribbon Cutting Marks Progressive Time In Vermillion
By David Lias
david.lias@plaintalk.net
Overwhelming.
That’s how Vermillion Mayor Jack Powell
described the finished McVicker Plaza, located at 2 E. Main Street in the community’s
downtown, shortly before a ribbon cutting
ceremony that celebrated the completion of
a remodeling of the historic structure.
“The union of the community and the
university has never been better, and I think
that’s a tribute to the leadership of the
university and also the people in our community,” he said. “It’s a real pleasure for me
to welcome all of you to the ribbon cutting
of this fantastic building.”
The historic building, which dates to
1884, has undergone a monumental renovation to preserve its structural integrity,
resurrect its original façade, and prepare it
to serve a wide range of purposes.
The building’s second floor houses
offices and other workspace for the VCDC
staff. The ground floor includes a Visitors
Center, a new, long-term home for Charlie’s,
USD’s retail store and a new collaborative
co-working and entrepreneurial center.
Nearly 200 people were on hand Friday
evening to help conclude two days of
celebration that marks the completion and
transformation of the building that over the
years has served Vermillion well.
In the early 1970s, the building was
the home of Modern Electric Company, a
business that sold electronics and appliances. In the 1990s, it housed Maurice’s, a
women’s apparel store. The building was
purchased by Phyllis Packard and her son,
Aaron Packard in the spring of 2004. They
were the last owners of the building before
its purchase by the VCDC this last year.
The building initially housed Aaron
Packard Photography and The Main Street
Gallery. In 2005, the Packards changed the
name of their businesses to LumoStudios
and Gallery.
Nate Welch, the VCDC’s executive director and a featured speaker at Friday evening’s event, thanked the Vermillion community for not only attending the ceremony
but also showing support to the VCDC over
the years.
“As a community, as we try to move
forward, we all know that saying and we live
by it -- decisions are made by those who
show up,” he said. “It’s the way that we can
get things done. Today is an exciting day
because we’ve really been able to get a lot
of things done.”
The ribbon cutting ceremony Friday
evening also marked the conclusion of a
busy day for VCDC and University of South
Dakota personnel. Earlier that afternoon,
VCDC, city and USD officials joined directors and staff of the National Music Museum
for a groundbreaking ceremony on a patch
of land just east of Polaris that is part of the
Riverbend Business Park.
A new preservation center for the music
museum will be constructed on that site.
“To say that we are doing a lot of thing
would be an understatement and I think as
a community, we have all the reasons to be
proud,” Welch said. “We have reasons to be
proud of us working together between the
city, the university and the community at
large. Thank you so much for being here,
thank for showing up and celebrating with
us and thank you for those days to come
as we use this space and we continue to collaborate together.”
Welch thanked the Vermillion Now! 2
investors that helped make McVicker Plaza
a reality.
“This facility was funded with a lot of
e
those Vermillion Now funds,” he said. “One
activ
of the priorities of Vermillion Now is for us
inter
to be able to continually advance our entrepreneurial ecosystem. To be able to do that,
we’ve got to create space where we can
have these transitions, where we can have
these intersections, and this space allows
us to be able to do that.
“This space allows our office and our
staff to be able to serve our Chamber members the best that they can,” he said. “This
space allows us to be able to promote the
amazing things that our visitor and tourism
industry has.”
One of those great things, Welch said, “is David Lias/Vermillion Plain Talk
Representatives of the City of Vermillion, the Vermillion Chamber and Development
the gem that we have right here in VermilCompany, the University of South Dakota and the Vermillion community in general
lion -- the National Music Museum.”
celebrate the grand opening of McVicker Plaza in the heart of downtown Friday with
A guitar from the museum was on disa ribbon cutting.
play near the large staircase at the front of
cooperative, entrepreneurial work area, the the Beacom School of Business at USD.
McVicker Plaza.
“Dean Venky has been an amazing
main floor of McVicker Plaza also houses a
The guitar was there, Welch said, “not
partner between the university and the
large conference room used by the VCDC
just because we want to decorate this beaucommunity, always willing to work toBoard of Directors and other community
tiful space, but because when we work and
gether. He was one of the first supporters
boards that need meeting space.
we talk about Vermillion, we want to show
of this project and remains a continued
Puetz Construction, the same firm that
them what Vermillion is. When people are
built the Vermillion Technology Center, also supporter.”
walking through, going to Charlie’s or walkVenkatachalam said after arriving at
was the main contractor for the McVicker
ing through our office, we can show them
USD four years ago, he and the staff at the
Plaza project.
what there is in Vermillion. We can direct
Beacom School of Business formulated a
“They were committed for us to be able
them down to the National Music Museum.”
mission statement.
to make sure that as many times as was
Welch also thanked First Bank and Trust,
“Number one, we want to be the school
possible, we found every local person that
which financed the construction loan for
of choice for high quality students, and
had the ability to be able to contribute to
the renovation of the building and USDA
this building,” Welch said. “They made sure we are. We have made significant progress
Rural Development which also provided
in both in quality and quantity in recruitto move this project along. Any time you’re
loan funds for the work.
ing and retaining very high quality studiving into a historical building, you’re go“One of the great funders was the City of
ing to have challenges. Steadfast leadership dents,” he said. “Personally, our students
Vermillion. The leadership of our council,
are amazing. The work ethic they come
and intelligence is what they brought and
the leadership of Mayor Jack (Powell) helps
to class with every day, the modesty, the
we cannot thank them enough.”
us continue to move forward,” he said. “It
humility that they show and that, comHe also thanked his co-workers at the
helps us to move forward with pride and
bined with the dedication of a world-class
VCDC.
with confidence. That support that our city
faculty -- we are doing amazing things.”
“Your staff at the VCDC is more commitleaders have is not something that every
A second component of that mission
ted to this community than any other group
city has and I think we should be extremely
statement, Venkatachalam said, is to make
I’ve ever met,” Welch said. “They know the
proud of that. Thank you to our city leaders
a commitment to be a driver for economic
mission and purpose of our community
and thank you for the partnership with the
development in the state and region.
and they want to be able to keep moving
city.”
“I’m not Vermillion and I’m not from
forward and I can’t thank them enough.”
Welch offered thanks to Keith Thompson
South Dakota, like Scott Pohlson. We have
Welch also talked about a meeting he
and his team of Koch Hazard Architects of
something in common,” he said. “This
had with Scott Pohlson, vice president
Sioux Falls.
state is an amazing state with educational
of enrollment, marketing and university
“They worked with us to be able to
system and the values that people demrelations at the University of South Dakota.
design a space that not only is beautiful
onstrate every day -- the hard work, the
Pohlson had an idea of locating a retail
from the moment you walk into it, but was
work ethic, the honesty, the humility that
store downtown -- Charlie’s -- and after
allowable for us to be able to use it,” he
they show -- we can do wonders.”
meeting with Welch, the concept of the
said. “We are an organization where we are
Venkatachalam described other activistore and the VCDC sharing a new space
very proud to show off, but we have a lot
ties and other educational institutions the
together was born.
of work to do. We needed to design this
Beacom School of Business is involved
Pohlson introduced Diane Wirth, USD’s
space so that every inch of it has a specific
with to promote economic development
retail development coordinator, to the
purpose and we also wanted to pay tribute
in South Dakota.
crowd.
to the historical nature of this space. I can’t
“Towards that, I’m so delighted that I
“She oversees Charlie’s,” he said. “She is
tell you how grateful I am for the work that
a workaholic and die-hard Coyote and a die- have a very, very strong, positive relaKeith did in giving us advice on how we
tionship working with Nate Welch both
hard Vermillionaire. She truly represents,
could pay tribute to that historic aspect
on a personal level and a professional
from a simple standpoint, the partnership
and build a space that is beautiful and uslevel,” he said. “We are going to have four
between a town and gown relationship. She
able.”
student scholarships, two coming from
runs Charlie’s, she runs me and she’s the
Whoever owned the building nearly a
the Beacom School of Business and two
reason Charlie’s is going to continue to be
century ago made a big change to its front
coming from the VCDC, and to have those
successful.”
appearance.
four students given those scholarships …
Pohlson, who is not from South Dakota,
In the early 1920s, the front facade was
and those four students are going to be
grew up in a small town.
changed to a rather plain brick design.
ambassadors for entrepreneurship.”
“One of the things I can tell you is I’m so
Today, McVicker Plaza’s exterior nearly
“Congratulations to the entire comexcited about the progress that Vermillion
resembles its original appearance.
munity of Vermillion,” University of South
and USD has made,” he said. “If you look at
There are entrances near the front’s
what our freshman class has done this year, Dakota President Sheila Gestring said at
west and east sides with a main entrance
the conclusion of the Friday celebration.
it’s a record class. It’s historical; it’s the
in the center. The front windows, which for
“I see everyone here -- we have (reprelargest we’ve ever had. It takes a commudecades looked like traditional department
sentatives of) the school district, the city,
nity, because when they come to visit, they
store windows with a display space, have
we have community members, we have
want to know what this place has to offer
been replaced with new windows that go
county representatives and we have peooutside of the campus.”
from floor to ceiling.
ple from the university.”
Pohlson said, in his opinion, the univerLarge second floor windows with arched
The entire week, she said, has been
sity’s successful athletic program also plays
tops and decorative exterior trim have been
filled with things to celebrate in Vermila factor in attracting more students.
returned to the building.
“I also think it takes individuals like Nate, lion.
They closely resemble how
like President (Sheila) Gestring, who have a
the windows a Summer
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Tune-Up!
largest incoming class in the history
toric photos of the structure
of USD. We’ve celebrated great improve“Honestly, Charlie’s is a risk, but what’s
taken before 1920.
ments in enrollment and bar passage
cool about Charlie’s is a percentage of the
Besides Charlie’s and a
revenue gen- rates at the law school,” she said. “Earlier
Just give us a call and we’ll
today, we broke ground for the preservaerated from
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