Broadcaster Press 11 October 2, 2018 www.broadcasteronline.com South Dakota Department Of Tourism Kicks Off New Marketing Efforts To Continue Visitor Momentum PIERRE, S.D. – The South Dakota Department of Tourism kicked off its fall and winter marketing efforts in September to build upon the 13.9 million visitors and $3.88 billion in visitor spending the state experienced by the state in 2017. Included in the efforts are partnerships with major brands like the Minnesota Vikings, Pheasants Forever and the Macy's Thanksgiving Day Parade®. Secretary of the South Dakota Department of Tourism James Hagen said these and other partnerships will provide valuable reach to potential visitors throughout the region and across the nation. “Working jointly towards shared goals in partnerships like these is a cost-effective way to reach new audiences,” said Hagen. “These efforts are a bit different from our traditional media buys, but they’ve proven to be highly effective in reaching both targeted audiences and new potential visitors.” Efforts with the Minnesota Vikings and Pheasants Forever began this August and will run through December, which aligns with the rest of the department's late season efforts. 2019 marks the department's ninth year in the Macy's Thanksgiving Day Parade with the “Mount Rushmore’s American Pride” float. Along with these partnerships, the department's advertising efforts include magazines, direct-mail pieces, podcast advertisements, digital ads, social media placements and the launch of two new TV spots featuring more of the state's “Great Faces, Great Places.” Efforts will highlight the fall experience in South Dakota by showing diverse wildlife, natural beauty and world-class attractions. Key audiences targeted by the department include couples without children in the household, visitors looking for iconic national and state parks, visitors seeking active and memorable outdoor adventure, and hunters looking to bag their pheasant limit. The department expects the fall and winter marketing cam- bpp b Book 66 Broadcaster Press P B roadcaster ress paigns to generate more than 84 million impressions. “Our previous efforts have shown how effective multiFill the puzzle so that every row, every column, and every channel marketing campaigns with a consistent message can section contain the numbers 1-9 without repeating a number. Sudoku #5 Sudoku #6 Book Challenging Sudoku Puzzles by KrazyDad be in attracting visitors to South Dakota,” said Hagen. “We are 66: Answers thrilled to see that4 visitors have expressed a strong interour 1 3 2 3 Sudoku #2 9 6 Sudoku #1 8 est in traveling in South Dakota during our fall season since it 4 6 7 8 5 3 2 1 9 8 4 9 5 6 3 1 7 2 5 2 91 9 6 3 7 4 532 7 8 4 9 6 3 8 1 8 1 expands the statewide economic impact7 5 our summer beyond 2 1 9 3 2 7 4 6 5 8 3 1 6 8 7 2 5 4 9 travel season.” 7 5 3 4 2 1 9 4 6 2 7 8 5 9 1 3 7 3 4 3 5 8 2 758 1 3 9 6 4 2 5 Compared to the previous year, 4 department has expe- 9 8 1 9 7 6 8 43 6 the 2 rienced a 21 percent increase in website visits in late August 9 5 3 4 2 1 8 6 7 3 4 6 5 1 9 8 2 7 1 6 5 8 7 2 3 and early September 2018 and a 7 percent increase in informa- 3 2 7 4 9 1 8 3 5 6 9 8 1 4 2 7 5 6 3 7 3 2 6 8 5 9 4 1 1 3 8 6 5 7 2 9 4 tion requests. 3 6 3 9 4 6 5 4 9 3 1 7 8 2 6 9 5 2 3 4 7 8 1 The department is focusing on audiences in the following primary cities in 2018: Minneapolis, MN; Chicago, IL; Denver, 2 3 7 8 5 8 Sudoku #4 7 3 Sudoku #3 CO; Des Moines, IA; Kansas City, MS; Omaha, NE; and Milwau1 8 9 3 6 5 4 2 7 3 7 2 9 6 5 4 8 1 kee, WI. Secondary/tertiary markets3 include Lincoln, NE; Fargo, 6 9 8 3 4 6 1 3 8 2 92 7 1 5 77 2 5 1 8 3 9 5 6 4 ND; Mankato and St. Cloud, MN; Madison, Green Bay, Wausau, 9 5 8 4 1 7 6 2 3 4 5 3 2 7 9 1 6 8 and La Crosse-Eau Claire, WI; the Quad Cities in Illinois and 2 3 5 8 4 6 6 1 9 7 8 7 1 5 7 2 5 1 973 8 54 6 6 3 9 7 4 8 5 1 2 6 9 4 5 2 1 7 8 3 Iowa; Cedar Rapids, IA; Spokane, WA; and Portland, OR. 8 7 1 6 9 3 2 5 4 The South Dakota Department of Tourism is comprised of 7 8 1 4 5 2 6 36 9 7 4 2 1 7 2 3 2 9 7 8 3 4 1 6 5 5 1 6 7 8 4 9 3 2 Tourism and the South Dakota Arts Council. The department © 2008 KrazyDad.com © 2008 KrazyDad.com 1 4 6 2easy 7 3 8 4 8 3 2 5 9 ea9 BOOK 166 #6 5 7 6 is led by Secretary James D. Hagen. 5 8 3 6 7 1 2 9 4 3 2 7 9 5 6 8 4 1 Since 1934 Since 1934 Easy Sudoku Puzzles by KrazyDad bp Broadcaster bp B Press roadcaster Since 1934 Press Since 1934 YOUR RADIATOR Sudoku #7 HEADQUARTERS! 6 4 • Great Parts 3 Great Warranty • Last Tuesday’s Sudoku Solution #5 8 5 9 1 4 6 3 4 8 3 2 7 1Sudoku #8 5 3 2 6 9 7 5 1 5 3 7 4 6 1 8 6 9 8 5 2 7 4 1 4 2 3 8 9 6 2 7 5 6 1 4 9 4 8 1 7 9 3 2 9 6 3 2 5 8 7 7 9 su do ku 4 2 Sudoku #6 9 8 7 2 6 3 5 6 2 1 4 8 1 4 3 9 7 5 © 2008 8 3 9 6 2 1 KrazyDad.com 4 5 6 3 9 7 7 2 1 5 8 4 6 9 5 7 3 2 3 7 4 8 1 6 1 BOOK 66 2#5 8 4 5 9 2 1 9 3 7 8 5 6 WORK WITH THE Decision Makers Raise your expectations. 101 W Main St | 605.624.4461 | CorTrustBank.com ID 405612 3 4 3 8 7 2 9 8 1 5 9 6 4 1 1 7 1 9 7 4 3 5 Check next Tuesday’s paper for8 On-Hand & In-Stock! 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The committee will require a long-term commitment (potentially a year or more) KRAZYDAD.COM/PUZZLES and will be charged with reviewing a recently-conducted Space Needs Study to develop recommendations for the future of the Courthouse, Jail, and Public Safety Center buildings. Duties will potentially include but are not limited to meeting with architects and department heads, touring the facilities, surveying the public, and reviewing preliminary remodeling and/or expansion or building plans. The Committee will receive support services from the County offices. Expression of Interest forms may be obtained from the Clay County Auditor’s Office, 211 W. Main St., Suite 200, Vermillion, SD 57069, by calling the Auditor’s Office at 605-677-7120, or by visiting the Clay County website at www.claycountysd.org/commissioners.cfm to obtain the form in a fillable PDF format. Applications will be accepted until 5:00 p.m. on November 2, 2018. 9