10 Broadcaster Press September 24, 2019 www.broadcasteronline.com By Richard P. Holm, MD Department Of Tourism Fall Marketing Campaign Targets Leisure Travelers And Hunters Blood Vessel Disease For years I cared for a young gentleman with recurrent leg swelling associated with redness, fever, pain and open sores between his toes and lower legs and the rash of athlete’s foot. Once again, the emergency room doctor admitted the patient, and started him on intravenous antibiotics while the nurses put on support hose and encouraged him to elevate his legs. There are two types of blood vessels making up “the vascular system.” Going away from the heart, blood is pumped through arteries providing oxygen and nutrients to almost every cell in the body. Coming back to the heart, blood travels through veins, oxygen depleted and loaded with waste. When venous blood passes through the kidneys, liver and lungs, waste is removed. When arterial flow is blocked, pain, loss of muscle strength and open sores develop. In contrast, when venous flow is blocked, swelling and congestion occur which can also reduce arterial flow. Most dangerous, poor venous flow can result in blood clots. Reversible causes for arterial blockage include regularly eating too many calories, not getting enough exercise, smoking and failing to connect enough with people and nature (which is entirely under-rated). Others may talk about pills and supplements, but the plain truth is that nothing comes close to these healthy lifestyle habits in preventing premature obstruction of arteries. PIERRE, S.D. – Although the summer travel season is quickly ending, the Department of Tourism’s efforts to promote South Dakota will continue to target leisure travelers and hunters in key markets around the country. Fall and winter marketing efforts kicked off in late August, highlighting the state's seasonal leisure, adventure and hunting opportunities. Included in the late season marketing plans are partnerships with the Minnesota Vikings, Pheasants Forever and the Macy's Thanksgiving Day Parade®. Secretary of the My young patient had a combination of foot fungus South Dakota Department of Tourism James Hagen said (athlete’s foot) and bacterial infection growing in toe these partnerships provide valuable reach to potential visicracks and leg sores. He also had venous insufficiency tors throughout the region and across the nation. (the valves in the veins were destroyed) and new blood “Strategic partnerships are a cost-effective way for us to clots, possibly triggered by the fungal and bacterial infections. His condition was complicated, indeed! We el- reach new audiences as well as repeat visitors,” said Hagen. A message focused on pheasant hunting continues to be evated his feet even higher, increased the pressure of his support hose and added medicines including a low dose a priority for the Department of Tourism’s fall and winter diuretic, an anti-fungus medication and an anticoagulant. marketing. To drive interest, the department released a His leg swelling resolved and stayed that way, especially new 30 second TV advertisement focused on upland huntbecause he wore 20 pound below-the-knee compression ing in South Dakota. The new commercial will air nationwide on the Outdoor and Sportsman Channels. hose. “Promoting travel to South Dakota during the fall Bottom line: The vascular system makes up an incred- shoulder season allows our communities and businesses to be supported by visitors throughout the year, further ibly complex organ system. Please take measures to strengthening our state’s economic and second largest inprotect blood vessels by understanding the values of a dustry” said Governor Kristi Noem. “We are known for our healthy lifestyle and, when needed, wearing firm belowworld-class pheasant hunting, and we look forward to sharthe-knee support hose. ing that message with hunters across the United States. Fall leisure marketing efforts also include a new 30 secRichard P. Holm, MD is author of “Life’s Final Season, A Guide for Aging and Dying with Grace” available on Amazon. ond TV advertisement promoting the beauty of the season For free and easy access to the entire Prairie Doc® library, in South Dakota. Targeted placements will air in the metro visit www.prairiedoc.org and follow Prairie Doc® on Facemarkets of Minneapolis, Chicago and Denver. Magazine book featuring On Call with the Prairie Doc® a medical Q&A ads using fall imagery to target various audiences with fall show streaming on Facebook and broadcast on SDPTV most imagery will appear regionally in magazines like Midwest Thursdays at 7 p.m. central. Living and nationally in Real Simple. All of these efforts are supported by highly targeted digital ads. “We have seen a continued increase in travel to South Dakota during our fall season,” said Hagen. “The fall campaign is crucial to supporting and expanding the statewide economic impact beyond our summer season.” The Department of Tourism’s fall and winter campaign will reach more than 24 million people. The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The department is led by Secretary James Hagen. A list of preventable or treatable causes for vein and venous obstruction with swelling in the legs is long. 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