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out of school there wasn’t
enough ground to
support another family.
Dad had always talked
about doing something
like this and he kind of
steered me this way.”
According to Gregoire,
his father also dabbled in
auto sales which gave him
a good background.
“He sold for John
Deere at Elk point,”
Gregoire said. “He sold
next door here for
Cleaver’s back in the day.
I think he sold there 7 or
8 years. That’s what got
me in the business.”
Quality Motors has
changed quite a bit since
its initiation in 1989.
“When we started it
used to be in the front of
the UPS building,”
Gregoire said. “It used to
be a lot longer, it went all
the way up to the street.
We started with 8 or 10
cars. We ended up buying
the UPS building. We
built this in ‘94, this place.
We kept adding on. We
have a little over 80 cars
now.
“We added service
probably 12-13 years ago,”
Gregoire said. “We were
just sales before. It just
kept growing so we
needed to add the service
because we were getting
too many cars to get ready
and we just needed the
help back there so we
started the service deal
and it’s going really good.
I’d say 75% of our
business is sales.”
Not all upgrades were
worth it, according to
Gregoire.
“Somebody asked us
the day we bought the
internet how much that’s
helped and I said yeah it’s
November 25, 2014 www.broadcasteronline.com
helped us but it’s also
hurt us too,” he said.
“We’re not selling any
more cars than we were
15 years ago. Yeah we’re
getting people driving
from 2-3 states away to
get a car but you haven’t
picked up an extra 20%
on top of what you
already had. It’s basically
a wash.”
Though Quality
Motors has been overall
successful and has grown,
Gregoire said it has pretty
much reached its limit as
far as expansion.
“What’s next? Size-wise
we’ve grown about as far
as we can over here,” he
said. “This size of a town
we’re probably doing as
much as we can. This is a
nice manageable size. This
is working really well.”
Though he enjoys the
cars, Gregoire said his
favorite part of the job is
actually the customers.
“Just meeting the
people,” he said. “You like
99% of the people.
There’s that 1% you don’t
care for but it’s nice to
meet so many other
people that otherwise I’d
never get to meet, a lot of
good people the last 25
years. It’s a real plus, this
job.”
It’s a pro that can
become a con in a
university town that has a
high turnover rate.
“That’s been the
hardest thing,” Gregoire
said. “We’ve met a lot of
really good people, we
befriend them and they
take off because there’s
not a lot of job
opportunity around here.
A lot of them said they’d
love to stay round here
but they just can’t.”
For those who do stay,
however, they can rest
easy knowing there are
reliable mechanics in
town.
“The two mechanics
we have in back have
gotten over 30 years of
experience, both of
them,” Gregoire said.
“They’re well known in
the community and
honest as the day is long.
They’ve got a lot of repeat
business as they’ve
worked on people’s cars
the past 30 years. They’re
just real honest guys and I
don’t have any issues with
them. They don’t try and
sell people things they
don’t need. It’s a small
town, you don’t need that
type of hassle.”
This is success that
speaks for itself.
“We hardly do any
advertising in the back
room,” Gregoire said. “It’s
just word of mouth that
keeps those guys going.
These guys are the guys
you’re going to see in the
grocery store, downtown
and they’re nice reputable
guys. They’re very good at
their job. They’ve got a
hard job keeping all these
cars going.”
Though Gregoire said
he did work on cars his
whole life, he is a long
shot from considering
himself a mechanic.
“I’m pretty basic what
I can do,” he said. “All I
can do is oil change and
tires and stuff.”
So what does it take to
be a mechanic?
“You have to have a lot
of patience and I wasn’t
given that option,”
Gregoire said.
According to Gregoire,
community members can
expect to see Quality
Motors continue
functioning for the
foreseeable future.
“Vermillion’s been
good to us, surrounding
towns have been good to
us,” he said.
“I hope we can do it
for quite a few years. If
one of my daughters want
to take it over they sure
could.”
Quality Motors is
located on 401 W Cherry
St. and can be reached by
phone at (605) 624-5585.
Lawn - 1615
Houses For Rent 1815
Landscaping In Vermillion: 4-Bedroom, AIRLINES
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1605
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washer
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or
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1650
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204 Brown St • Gayville
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to Shore Realty, LLC.
Apartments For
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4-bedroom house with 2-car
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INTERIOR • EXTERIOR
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Since 1983
CLINT TUCKER • 624-4621
1655
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1790
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Snow Blade for older Jeep
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6-1/2 hydraulic angle blade
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$2250. (402)755-4257.
1800
Sports Equipment
Very Nice BH Fitness T1
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(605)660-1916.
1815
Miscellaneous
STEEL
CULVERTS
FOR
SALE:
New,
All
sizes.
(605)661-5050
or
(605)387-5660. Ulmer Farm
Service, Menno, SD.
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Miscellaneous
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Romsdahl’s
See me as I represent many
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P
PO Box 334
Verm
Vermillion, SD 57069
605-350
605-350-3849
lloydrowland@
lloydrowland@hotmail.com
bp
Free Estimates
605-670-2161
201 W. Cherry St. • Vermillion, SD • 624-4429
624-4429
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