2
02 Broadcaster Press
November 25, 2014 www.broadcasteronline.com
The Art of Success Series:
Quality in name, way of doing business
By Sarah Wetzel
For the Plain Talk
Monday-Saturday
November 24-29
10:00AM-5:00PM
Thanksgiving Week
Hot Drinks & Soups
Drawings
Storewide Specials
Sheila’s Country Gardens
3 miles south of Hartington, NE
on Hwy. 57 • 402-254-6379
& Gift Shop
When driving through
town on Cherry Street,
it’s hard to miss Quality
Motors, a business that
has been there for almost
25 years.
In an office where
customers and employees
alike are on a first-name
basis, owner Troy
Gregoire said he strives to
be of service to the town
he has known his whole
life.
“We work so hard to
get some of the nicest
pre-owned cars on this
lot,” he said. “We just
want people to know
they’re getting the best
pre-owned car they can
possibly get.”
Gregoire said it was his
desire to provide the best
possible cars that inspired
the businesses’ name.
“When we started this
business, we put our
name on there, ‘Quality
Motors’ not just ‘Joe’s
used cars,’” Gregoire said.
“These cars are all handpicked by me. I don’t have
a buyer out buying these
cars for me. They’re all
front-line ready. They’re
all reconditioned. They’re
nice cars. People can buy
the cars and know they’re
getting a nice solid car
that’s going to take care of
them for years to come.
These are in really good
shape.”
Gregoire said he enjoys
the small-town feel of
running a business,
though he hasn’t ever
worked in larger cities.
“The only thing I can
do is compare to other
dealers that have the same
inventory as us,” he said.
“They have really quick
turnover, the dealers in
Sioux Falls because there’s
so many more people.”
In a town where a high
percentage of residents
are college students,
Gregoire said most
customers out to buy cars
come from the permanent
community.
“A lot of students for
service but as far as auto
sales we’re probably at the
25-55 age bracket,” he
said.
And what can a buying
customer expect when
they come in?
“All late-model used,”
Gregoire said. “Any car
that comes in goes to the
back room and gets
completely checked out.
We make sure it’s ready
for the road when it
comes out front.”
According to Gregoire,
though the cars come
from a variety of sources
Quality Motors, owned by Vermillion native Troy Gregoire,
has over two decades of reliable service under its belt.
(Thomas Hatzenbuhler)
including other dealers,
auctions and even people
off the street, they have
one thing in common.
“The big thing for us is
low miles,” he said.
“Vermillions like low
miles. Lot of other towns
they get by selling highermileage cars but in
Vermillion the people like
low-mileage cars. It’s just
what sells in this town.”
Gregoire’s history with
cars extends far beyond
the 25 years of running
Quality Motors.
“All the way through
school I worked on cars,
he said. “I had a lot of
cars through high school
and liked the business
and it was a lot of fun.”
When he first began
the business, Gregoire
said he was faced with
some unique challenges
for a car salesman.
“I started this when I
was 20 years old,” he said.
“I can remember when I
first started. I flew into
Florida to buy cars and I
couldn’t rent a car
because I wasn’t old
enough. I think it was 21
to rent a car.”
Gregoire said he is a
Vermillion native but
went to school in
Brookings where he
majored in general
agriculture, intending to
pursue farming.
“My family is all
farmers north of town,”
he said. “The time I got
n OIAV, Page 08
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Discovery Room.
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Everyone We ome!
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Vendors Welcome:
Vendors Welcome: 605-677-5228
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Donations to the Food Pantry welcome at the door.
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Donations to
Dakota Dance Association Presents
The Nutcracker Ballet
Directed by Linda Haar
Choreographed by Dorota Dannenbring
Friday, November 28, 7:30 p.m.
Saturday, November 29, 2:00 p.m. & 7:30 p.m.
Sunday, November 30, 2 p.m.
Yankton High School Theatre
r
1801 Summit Street, Yankton, SD
Tickets on sale at the Yankton Mall
e a
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Tickets also available
a
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Saturday & Sunday 1:00-4:30
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Saturday, Nov. 2 , 2 4
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110 0 W. Cherry St.
Vermillion
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605-624-8688
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